DANUrB+

DANURB+

DANube Urban Brand + Building Regional and Local Resilience through the Valorization of Danube’s Cultural Heritage

Project period: 01.07.2020-31.12.2022

DANUrB+ aims to reactivate underused cultural heritage and resources in shrinking settlements of Danube River’s peripheral and border regions, to create new possibilities to make its towns and regions attractive again.

We build on the work of DTP1-249-2.2 DANUrB, where the basis of a Cultural Promenade were laid down with a consistent Strategy, a functional Platform based on a wide Cultural Network, helped by thematic Tours. Such DANUrB tools were found to be most useful in peripheral and border regions, where the decaying socio-economic situation can only rely for development on the special resources of the Danube.

DANURB+ creates a dense network of stakeholders and projects along the Danube implementing EUSDR actions in the peripheral and border regions along the river which can count only on the potentials of the Danube to stop socio-economic shrinkage. The main objective is the capacity building for local stakeholders in order to enable them to cooperate locally and interregionally for the valorization of their Danube related heritage with local actions under a unified brand strong enough to increase local prosperity and international tourist attractiveness.

DANUrB+ contributes to SO 2.2 by fostering resilient use of cultural heritage and resources in the shrinking communities along the river Danube.

The project consists of 4 horizontal thematic flows across 4 vertical WPs: Research, Planning tools, Education and Actions. Thematic flows are:

Interregional network as a possibility
Shrinking cities as a challenge
Locals and their cooperation as a development asset
Heritage as a tool

In this matrix of work the goals of DANUrB+ become clear and easy to follow. The novelty of DANUrB+ is to bring down to earth strategical goals to real stakeholders with action plans and actions usable in peripheric situations paralelly in all sections of the Danube, and to brand these initiatives in inclusive and effective ways.

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