DANURB KICKOFF // 02. 15-17. 2017.


KICK OFF – DANUrB 2017/2019 Danube Urban Brand – Opening public day – 15. February 2017 – A38

The Budapest University of Technology and Economics is the lead partner of an INTERREG Danube Transnational Programme, aiming to implement an interconnected cultural, touristic brand, based on the revaluation of cultural heritage in small- and mid-sized towns along the Danube river.

During the KICK OFF conference we will introduce our project and our partnership consisting of seven universities, several municipalities, tourism service providers, and other partners from the Danube region.

Let us invite You to our opening KICK OFF conference on the afternoon on 15. February 2017 aboard of the A38 ship.

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The DANUrB cultural network aims to strengthen the Danube regional cultural identity and to create a common brand by fostering transnational cultural ties between the settlements along the Danube, and by exploring the unused or hidden cultural and social capital resources for a better economic and cultural return. The main goal of the project is to create a comprehensive spatio-cultural network, a “Danube Сultural Promenade” connecting all communities along the river, unifying these into one tourism destination brand, offering thematic routes and developing possibilities that can increase the number of visitors and can prolong their stay in the region. Project partners – relevant universities, research and development centres, regional municipalities, cultural NGOs, tourism boards and professional market based agencies – will create a network and platform to work along a sustainable cultural and tourism strategy, proving that a common Danube urban brand can bring social and economic benefits at once. Very important in this process is that international knowledge and practice will be implemented in local conditions. The closest cooperation with communities and regional stakeholders from Danube countries, creation of common strategy based on individual approach and site specific, can guaranty durability of the project results expressed in sustainable maintenance of Danube Cultural Promenade by local neighbors with economic independence on basis of boosted development of tourism and cultural industry.